Aggrey & Clifford, an integrated marketing communications firm, was selected to organize the presidential launch of Public Service Pensions Fund’s (PSPF) new building, the Golden Jubilee Towers in Dar es Salaam City Centre. Through its Public Relations department, headed by Mr. Fred Njoka, the firm put on quite a show in launching the tallest building in the city.
The event was seamless in its execution from punctual entrances of dignitaries, the creation of a signature look to support the distinguished guests, and a smooth implementation of the proceedings. This is the second time in less than a year that, Aggrey & Clifford has been called upon to organize such a prominent event, the firm was appointed to coordinate the presidential celebrations event of Tanzania Investment Bank’s 40th Anniversary.
Aggrey & Clifford has been putting a great deal of resources and energy behind its Public Relations wing to build substantial capacity to handle high profile corporate and public sector clients. Over the past year, the firm has been selected to handle a number of PR projects in said sectors, establishing itself as a through-the-line marketing communications firm.
The firm is also behind the creation of the widely celebrated and energetic youth brand campaign, Epiq Nation, for the fourth largest telecommunications company in the country, Zantel. The youth campaign, whose look and feel was created by the marketing firm, carries vibrant visuals on billboards and has had everyone singing to its famous jingle both on radio and television for months now, and is foreseen to continue to have this sort of impact in the year to come. The youth brand is probably the best advertising campaign across the country for the year 2011.
Aggrey & Clifford is renowned for its cutting edge advertising campaigns, which can be credited to its advertising and strategy & planning departments. The firm’s client list include a number of global and local brands such as NBC, VitaMalt from Tanzania Breweries Limited, Lafarge Cement, PSI, John Hopkins University, Barclays Bank, T-Marc, Tanzania Mortgage Refinance Company, Zantel, PSPF, Mzalendo Credit, to mention but a few.